Who’s the Biggest Loser?

If you ask your estate agent why you haven’t yet sold your house, he’ll blame either your asking price (too high) or the market (too slow) or both. So what’s his answer? Drop your price. This strategy, he assures you, will combat a sluggish market and bring previously hidden buyers out into the open. He is persuasive, after all, there is no other answer. It’s a sale at any cost.

But wait it’s a sale at your cost! If you drop your asking price by 50,000 (and let’s remember that’s more than twice the average annual wage in the UK) what is your estate agent going to lose in commission? At 1.5% the company will lose only 750. And what about the sales negotiator? If they are on 3% of sales commission, which is about average, that’s only 22.50 to lose.

So, let’s get this straight: your sales negotiator is putting pressure on you to drop your asking price by 50,000 so you can sell, but his only stake is a loss of commission of 22.50. Is that fair?!

Don’t be the biggest loser do everything you can to protect that most precious of commodities your asking price. After all, if you don’t think your house is worth it, how can you expect your buyer to?

If you’d like my help to sell your home more effectively, please answer a few short questionshereand if I think I can help you, I’ll be in touch


Thanks toCore Architectsof London for this lovely image

What to read next:How to Test Your Estate Agent Can you Handle the Results?!

What to do next:Sign up to my Selling Secretshttp://www.home-truths.co.uk/selling-secrets

The post Who’s the Biggest Loser? appeared first on Home Truths.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s