77 year old influential literary critic reviews the IKEA 2016 Catalog

IKEA 2016 Catalog review by influential literary critic

One of Germany’s most influential literary critics, Hellmuth Karasek says, “it is basically a scandal that the world’s most widely distributed book, with a print run of an astounding 220 million copies, has never been properly reviewed.”

He then goes on to give a scathing review of the IKEA 2016 catalog as if it is a literary work. Karasek takes his duty very seriously and his droll delivery made me chuckle.

Not surprisingly, the catalog fails as a novel. “The book by IKEA could be criticized for featuring more pictures than characters, It has a lot to say, but much could be considered junk,” he opines. “It is a furnished novel. The characters are forced to crowd themselves between the furniture, they seldom get their say, they barely speak coherently and yet this work has become such a success.”

Should we “read” this book? I am not going to spoil it for you. Go watch the amusing video for his conclusion.

See Jules’ review of the IKEA 2016 catalog

The post 77 year old influential literary critic reviews the IKEA 2016 Catalog appeared first on IKEA Hackers.

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